Churchs Chicken is a fast-food restaurant specializing in fried chicken.
#Churchs chicken how to#
The journey ended at CAU, with a round-table discussion about the immersion, along with a brainstorming session on how to solve the problem. CHURCHS CHICKEN - 5720 S Lindbergh Blvd, St. And conveniently, a popular Church’s Chicken location was located in the area, along with a KFC and Popeyes nearby for comparison.ĭuring our immersion, we introduced the client directly to “Urban Atlanta” while visiting various shops and businesses, and speaking directly to key influencers in the area. The Mall at West End was the starting point and center piece, with Clark Atlanta University (CAU) playing anchor. We chose the historic West End neighborhood of Atlanta, because it is a principal cross-section of commerce, residential and education communities. she told us it'll take 40 minutes to an hour to fry regular chicken but they had spicy chicken available. a fat Hispanic lady with glasses on refuse to serve black people chicken. The immersion was a journey through a segment of urban Atlanta, providing the client with direct interactions with the target demographic and the target environment. Church's Chicken on beechnut my address 14502 hiram Clark road Houston Texas 77045. SOLUTION: The solution was a market research immersion campaign in urban Atlanta.
BFG asked True Story Agency to help with insights and to direct the narrative… and True Story Agency asked the AIE team to do what we do… connect the dots. With a desire and goal of strengthening the brand buzz and offering in the urban community, with a focus on mobile interactions… Church’s launched a research and discover campaign with BFG as the agency partner. And it is the fourth-largest chicken restaurant chain behind KFC, Chick-fil-A and former sister chain Popeyes Chicken & Biscuits. The company is now headquartered in Sandy Springs, GA. The chain was founded as Church’s Fried Chicken To Go by George W. CHALLENGE: Church’s Chicken is a chain of fast food restaurants specializing in fried chicken.
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